Bella Hadid’s Orabella: The Celestial Perfume Line That Broke the Internet

The Story Behind Orabella

After years of being the face of high-end perfumes (hello, Dior), Bella decided to create something that felt more authentic. She’s been open about her healing journey, her time away from modeling, and her reconnection with herself — and Orabella is the fragrance version of that transformation.

“This brand is about self-love, connection, and energy,” Bella shared in her launch interviews.

Orabella translates loosely to “beautiful light” — a nod to both her name and the brand’s ethereal theme. The entire concept revolves around inner radiance and cosmic energy, which you can see in the bottles’ design.

The Scents: Sensual Meets Serene

Bella launched three signature fragrances, each with its own personality and energy. While the exact notes vary slightly, the theme across all is clear — soft sensuality meets grounded serenity.

1. Window2Soul – A luminous blend of white florals, musk, and vanilla. Dreamy, feminine, and introspective — it’s giving “romantic main character journaling under moonlight.”

2. Blooming Fire – Warm amber, tonka bean, and smoky wood. Think confidence, passion, and creative fire — the scent equivalent of golden hour skin.

3. Salted Muse – A mix of salt, citrus, and soft woods — beachy but elegant, like a spiritual retreat on the Amalfi coast.

Each scent feels personal — not “celebrity perfume for the masses,” but something that actually feels like her.

Window2Soul

Blooming Fire

Salted Muse

Orebella Discovery Set

✦ Try All 3 In Smaller Size ✦

Why Everyone’s Obsessed

Let’s be real — celebrity perfumes can be hit or miss. But Bella’s approach feels intentional.
She didn’t just slap her name on a bottle — she built a brand identity rooted in wellness, femininity, and self-connection.

Here’s why Orabella is hitting different:

• Spiritual energy + sensuality — A rare combo.

• Packaging that’s basically art.

• Scents that feel high-end but comforting.

• A personal story — not just marketing.

Bella didn’t just make perfume — she made a mood.

The Reviews So Far

Fragrance fans say Orabella perfumes feel “grounded but luxurious.”
They’re long-lasting without being heavy — perfect for those who like an elegant scent trail that lingers softly.

“Window2Soul” seems to be the fan favorite — a soft, creamy floral that just screams effortlessly beautiful.
Meanwhile, “Blooming Fire” is the one for bold energy lovers — it’s got that addictive warmth that turns heads.

Authors Note: you can tell Bella actually loves perfumes. These scents aren’t rushed; they’re layered, thoughtful, and full of soul. I recommend them highly<3