Sol de Janeiro: The Brand That Bottled Brazilian Sunshine

The Story Behind Sol de Janeiro

Sol de Janeiro launched in 2015, inspired by the unapologetic confidence and body positivity of Brazilian culture.

The founders — Heela Yang, Camila Pierotti, and Marc Capra — wanted to create a brand that celebrated every curve, every skin tone, and every sunny, self-loving vibe.

Their mission?

“To inspire ultimate self-love through the joy of Brazilian beauty.”

And they delivered — with scents that make you feel like you just left Copacabana at sunset.

The Scent That Started It All: Brazilian Crush 62

Let’s talk Bum Bum Cream and its matching body mist: Brazilian Crush Cheirosa ’62.
This scent is THE reason Sol de Janeiro blew up. It’s creamy, warm, and edible in the best way possible.

Notes: Pistachio, salted caramel, vanilla, and sandalwood.
It’s like a tropical dessert wearing a gold bikini.

The Sol de Janeiro Scent Family

The brand didn’t stop at one best-seller — they built an entire scent wardrobe. Each “Cheirosa” number has its own personality:

Cheirosa 62 - Warm, sweet, addictive. (The classic.)

Cheirosa 40 - Black amber and plum. Sophisticated and sensual.

Cheirosa 68 - Pink dragonfruit and vanilla orchid. Flirty and floral — the TikTok favorite.

Cheirosa 59 - Coconut cream and sandalwood. Cozy and creamy.

Cheirosa 87 - Brazilian jasmine and pink dragonfruit — fresh and sparkling.

Every scent tells a story — from tropical beaches to candlelit nights in Rio.

Pro tip: Use the cream first, then mist on top. You’ll be leaving scent trails everywhere — in the best way.

Why Everyone’s Obsessed

1. It’s Body-Positive Beauty

Sol de Janeiro doesn’t preach “perfection” — it celebrates skin, movement, and confidence. Their message is clear:

“Love your body, don’t hide it.”

That energy shows up in every product — vibrant packaging, joyful scents, and that “glow from within” vibe.

2. Layering Heaven

Their mists and creams are made to be layered. Mix Cheirosa 62 with 68, and you’ll smell like an expensive cocktail at a rooftop bar in Rio.

3. Long-Lasting (for a Body Mist!)

Unlike most mists that disappear faster than your summer tan, Sol de Janeiro’s scents actually last.
The creamy base notes — vanilla, sandalwood, musk — cling beautifully to skin.

4. Instagrammable Everything

Let’s be honest — that golden packaging could make anything look luxurious.
They’re the definition of shelfie-worthy.

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